The story behind the name
In 1994, Dr Ahmed Idriss went to the Chamber of Commerce in Nouakchott to register his company. He had already chosen its name: CDD, for “Cabinet Docteur Driss”.
In the bailiff’s office, another person was present during the conversation.
“In which sector will the company operate?” asked the bailiff.
“Information technology,” replied Dr Ahmed Idriss.
“That is very interesting,” said the other person. “In the world of tomorrow, everything will run on computers.”
“It is already tomorrow,” Dr Ahmed Idriss replied.
His own answer struck him. He kept the three letters but gave them a new meaning: CDD became “C’est Déjà Demain”, French for “it is already tomorrow”.





